Is Hollywood getting more woke?
Wokeness in movies and TV peaked in 2021 at 4.7/10 and has fallen every year since, to 3.7 in 2026.
- Titles rated
- 3,234
- +349 this month
- Average score
- 3.43
- Light Social Awareness
- Peak year
- 2021
- Averaged 4.7/10
- Rated not woke
- 46%
- Scored 0–2 out of 10
Wokeness over time
The average score of every title we have rated, by release year. Tap a year to see its most and least woke titles.
- 95% confidence range
- Not Woke
- Light Social Awareness
- Socially Conscious
Show the data
| Year | Titles | Average | Movies | TV shows |
|---|---|---|---|---|
| 1984 | 23 | 1.2 | 1.1 | – |
| 1985 | 19 | 2.0 | 1.8 | – |
| 1986 | 18 | 1.8 | 1.7 | – |
| 1987 | 27 | 1.3 | 0.9 | – |
| 1988 | 19 | 2.4 | 2.2 | – |
| 1989 | 27 | 1.9 | 2.1 | – |
| 1990 | 20 | 2.4 | 2.3 | – |
| 1991 | 15 | 2.5 | 2.7 | – |
| 1992 | 26 | 2.3 | 2.2 | – |
| 1993 | 30 | 2.1 | 1.9 | – |
| 1994 | 22 | 2.0 | 1.9 | – |
| 1995 | 40 | 2.7 | 2.6 | 3.0 |
| 1996 | 26 | 2.9 | 3.6 | – |
| 1997 | 39 | 2.7 | 2.3 | 3.4 |
| 1998 | 33 | 2.5 | 2.4 | 2.8 |
| 1999 | 39 | 2.9 | 3.3 | 2.3 |
| 2000 | 39 | 2.4 | 2.1 | 3.0 |
| 2001 | 39 | 2.5 | 2.5 | 2.6 |
| 2002 | 41 | 1.8 | 1.7 | – |
| 2003 | 35 | 1.7 | 1.6 | – |
| 2004 | 61 | 2.6 | 2.5 | 2.9 |
| 2005 | 45 | 2.8 | 3.0 | 2.6 |
| 2006 | 47 | 2.7 | 2.7 | 2.5 |
| 2007 | 44 | 2.0 | 2.3 | 1.5 |
| 2008 | 44 | 2.3 | 2.4 | 2.1 |
| 2009 | 59 | 3.0 | 2.9 | 3.2 |
| 2010 | 38 | 2.3 | 2.0 | 3.0 |
| 2011 | 61 | 3.0 | 2.5 | 3.7 |
| 2012 | 55 | 3.3 | 2.6 | 4.7 |
| 2013 | 73 | 2.9 | 2.9 | 3.0 |
| 2014 | 72 | 3.3 | 3.0 | 3.7 |
| 2015 | 78 | 3.4 | 2.7 | 4.0 |
| 2016 | 103 | 3.8 | 3.5 | 4.4 |
| 2017 | 115 | 4.2 | 3.8 | 4.9 |
| 2018 | 113 | 4.1 | 3.7 | 4.7 |
| 2019 | 119 | 4.4 | 4.0 | 5.1 |
| 2020 | 91 | 4.5 | 4.6 | 4.5 |
| 2021 | 134 | 4.7 | 4.2 | 5.2 |
| 2022 | 153 | 4.5 | 4.0 | 5.0 |
| 2023 | 160 | 4.4 | 4.3 | 4.4 |
| 2024 | 165 | 4.0 | 3.9 | 4.3 |
| 2025 | 254 | 4.0 | 3.7 | 4.7 |
| 2026 | 297 | 3.7 | 3.4 | 4.3 |
Year in focus
2025
254 titles from 2025 average 4.0/10 (Light Social Awareness). Movies 3.7, TV shows 4.7.
- Not Woke 32%
- Light Social Awareness 32%
- Socially Conscious 8%
- Strongly Ideological 27%
- Activist / Didactic 1%
How the mix shifted
15% of titles from the 1950s are rated strongly ideological or above. In 2020 it was 40%, and in 2026 25%.
- Activist / Didactic
- Strongly Ideological
- Socially Conscious
- Light Social Awareness
- Not Woke
Show the data
| Period | Titles | 0–2 | 3–4 | 5–6 | 7–8 | 9–10 |
|---|---|---|---|---|---|---|
| 1930s | 12 | 100% | 0% | 0% | 0% | 0% |
| 1940s | 15 | 87% | 0% | 0% | 13% | 0% |
| 1950s | 34 | 79% | 6% | 0% | 9% | 6% |
| 1960s | 66 | 80% | 5% | 6% | 5% | 5% |
| 1970s | 86 | 70% | 10% | 5% | 13% | 2% |
| 1980s | 178 | 80% | 8% | 6% | 7% | 0% |
| 1990 | 20 | 65% | 10% | 5% | 15% | 5% |
| 1991 | 15 | 60% | 20% | 13% | 7% | 0% |
| 1992 | 26 | 73% | 0% | 15% | 8% | 4% |
| 1993 | 30 | 77% | 10% | 3% | 10% | 0% |
| 1994 | 22 | 64% | 23% | 14% | 0% | 0% |
| 1995 | 40 | 60% | 13% | 10% | 18% | 0% |
| 1996 | 26 | 50% | 23% | 12% | 12% | 4% |
| 1997 | 39 | 62% | 18% | 3% | 15% | 3% |
| 1998 | 33 | 61% | 12% | 21% | 6% | 0% |
| 1999 | 39 | 56% | 15% | 13% | 13% | 3% |
| 2000 | 39 | 54% | 31% | 10% | 5% | 0% |
| 2001 | 39 | 62% | 21% | 8% | 10% | 0% |
| 2002 | 41 | 80% | 7% | 10% | 2% | 0% |
| 2003 | 35 | 74% | 20% | 6% | 0% | 0% |
| 2004 | 61 | 61% | 15% | 10% | 11% | 3% |
| 2005 | 45 | 64% | 9% | 9% | 18% | 0% |
| 2006 | 47 | 62% | 15% | 6% | 15% | 2% |
| 2007 | 44 | 70% | 18% | 5% | 7% | 0% |
| 2008 | 44 | 68% | 14% | 9% | 7% | 2% |
| 2009 | 59 | 54% | 17% | 10% | 15% | 3% |
| 2010 | 38 | 71% | 18% | 3% | 8% | 0% |
| 2011 | 61 | 51% | 21% | 11% | 16% | 0% |
| 2012 | 55 | 44% | 24% | 15% | 18% | 0% |
| 2013 | 73 | 49% | 29% | 10% | 11% | 1% |
| 2014 | 72 | 43% | 25% | 15% | 15% | 1% |
| 2015 | 78 | 46% | 26% | 6% | 19% | 3% |
| 2016 | 103 | 40% | 17% | 17% | 25% | 1% |
| 2017 | 115 | 33% | 24% | 10% | 27% | 5% |
| 2018 | 113 | 24% | 38% | 12% | 23% | 4% |
| 2019 | 119 | 29% | 24% | 12% | 33% | 3% |
| 2020 | 91 | 26% | 26% | 8% | 37% | 2% |
| 2021 | 134 | 22% | 27% | 13% | 36% | 3% |
| 2022 | 153 | 27% | 25% | 14% | 31% | 3% |
| 2023 | 160 | 28% | 27% | 11% | 33% | 2% |
| 2024 | 165 | 25% | 39% | 8% | 25% | 3% |
| 2025 | 254 | 32% | 32% | 8% | 27% | 1% |
| 2026 | 297 | 40% | 26% | 9% | 23% | 2% |
Movies vs TV shows
TV shows average 4.0, movies 3.0: TV scores 30% higher overall. TV comes out ahead in 6 of 6 eras.
- Movies
- TV shows
Show the data
| Era | Movies | TV shows | Difference |
|---|---|---|---|
| Before 1980 | 1.9 | 2.2 | +0.3 |
| 1980s | 1.5 | 2.1 | +0.5 |
| 1990s | 2.5 | 2.6 | +0.1 |
| 2000s | 2.4 | 2.6 | +0.2 |
| 2010s | 3.3 | 4.3 | +1.0 |
| 2020s | 3.9 | 4.6 | +0.7 |
How scores are spread
Most titles land in the low tiers, but there is a second cluster at 7–8. Titles are rarely “a bit” woke: once the messaging is clearly there, it tends to be prominent.
Show the data
| Score | Tier | Titles | Share |
|---|---|---|---|
| 0 | Not Woke | 420 | 13% |
| 1 | Not Woke | 543 | 17% |
| 2 | Not Woke | 532 | 16% |
| 3 | Light Social Awareness | 539 | 17% |
| 4 | Light Social Awareness | 179 | 6% |
| 5 | Socially Conscious | 253 | 8% |
| 6 | Socially Conscious | 53 | 2% |
| 7 | Strongly Ideological | 442 | 14% |
| 8 | Strongly Ideological | 207 | 6% |
| 9 | Activist / Didactic | 61 | 2% |
| 10 | Activist / Didactic | 5 | 0% |
Quick facts
Most woke decade
The 2020s average 4.2 across 1,262 titles.
Least woke decade
The 1980s average 1.6 across 178 titles.
Biggest jump
From 2003 to 2004 the average rose 0.9 points, from 1.7 to 2.6.
TV peaked in
2021, when shows averaged 5.2.
Movies peaked in
2020, when films averaged 4.6.
Fully activist
Only 2% of titles score 9–10, where the story exists mainly to deliver a message.
The ratings keep growing
Every title here was requested by someone searching the site. New ones are rated in about 20 seconds.
Show the data
| Month | Titles rated |
|---|---|
| December 2025 | 38 |
| January 2026 | 75 |
| February 2026 | 102 |
| March 2026 | 156 |
| April 2026 | 244 |
| May 2026 | 480 |
| June 2026 | 436 |
| July 2026 | 368 |
| August 2026 | 481 |
| September 2026 | 505 |
| October 2026 | 349 |
About this data
- Every score is an AI analysis against our published rubric. See how we rate.
- These are the titles people asked us about, not a random sample of everything released, so popular and talked-about titles are over-represented.
- Years are release years. Years with fewer than 15 rated titles are left out of the yearly chart, and the shaded band is a 95% confidence range for each average.
- Updated hourly as new titles are rated.